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CRAM

Overview

Cram is a startup app created for professionals and students who learn new vocabulary because of their work and studies. It is an app, connected with a dictionary, where a user can upload their vocabulary and adjust it according to their needs to learn and memorize it systematically. 

My Role

User Research

Prototyping

Usability Testing

Tools

Figma, Adobe Illustrator,

Adobe Photoshop, Lyssna, Paper & Pencil

01

Defining a Problem

Problem Statement

Possible solution

We propose the development of a comprehensive vocabulary app Cram, which can store the learnt vocabulary, is connected to a dictionary, and offers a variety of learning methods together with the organization of the vocabulary. We believe that we will address the needs of young professionals seeking an effective way to memorize work and study-related vocabulary while also improving their communication skills. 

Young professionals need an effective way to memorize a work and study related vocabulary. They also want to find similar words and phrases to already learnt vocabulary to improve their communication skills. We will know this to be true when we see users start to relearn the saved vocabulary in-app and engage with various games to memorize the words. 

02

Competitive Analysis

Overview of the analysis

I started by analysing 3 competitive companies - Duolingo, Lexilize Flashcards and Vocab.com. The apps were chosen by their difference in their overall strategy, mission, visuals and user base. 

Duolingo analysis

01
OVERVIEW

The Duolingo app presents a way to expand one's vocabulary in a fun and engaging manner. We can assume that it is oftentimes used by travellers wanting to grasp a bit of the local language or as a supplementary tool for language courses. Therefore the app caters to a diverse user base.

01
02
FACED CHALLENGES
Mastering a language solely through Duolingo can be challenging due to its lack of a comprehensive structure regarding grammar and topics. Users might seek a more structured language learning experience. 
02
03
CONTEXTUAL USAGE

In practical terms, Duolingo shines as a quick study tool, perfect for moments like waiting for a bus or during lunch breaks. The app's design, encompassing both UX and UI, is simple yet engaging, featuring a playful approach that appeals to users of varying backgrounds and ages. While the app's simplicity makes it accessible to all, its maximum daily usage limit of 30 minutes, encourages short, focused bursts of learning.

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04
CONCLUSION
Duolingo stands out as an excellent companion for casual language learners, offering a quick and entertaining way to acquire new words and phrases. Its universal appeal and simplicity make it a go-to choice for users looking to infuse language learning seamlessly into their daily routines.
04

Lexilize flashcards analysis

01
OVERVIEW

Lexilize Flashcards is positioned as a complementary tool for language learners, providing a modern alternative to the traditional pen-and-paper method. This app facilitates on-the-go vocabulary learning by enabling users to transition seamlessly from handwritten lists to a digital platform.

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02
FACED CHALLENGES
The app's UX design is intentionally minimalistic, focusing solely on vocabulary learning without the distractions of premium features or community-based exercises. While this simplicity aligns with the app's purpose, it may pose a challenge in sustaining user motivation over time.
02
03
CONTEXTUAL USAGE

Designed exclusively for vocabulary learning, Lexilize Flashcards proves beneficial for users seeking a focused and distraction-free experience. However, the lack of visual features may impact personalization, potentially making it less appealing to users who prefer a more visually enriched learning environment.

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04
CONCLUSION
Lexilize Flashcards stands out as a convenient tool for vocabulary learning, especially for those who value simplicity and focus. To enhance long-term user engagement, the app could consider subtle personalization features and visual elements while maintaining its core objective of providing an efficient and accessible vocabulary learning experience.
04

Vocab.com analysis

01
OVERVIEW

Vocab is designed as an accessible app for individuals seeking to enhance their English vocabulary, making it particularly useful for test preparation or gradual learning with the aid of an extensive dictionary. The app ensures a seamless learning experience for users aiming to expand their word bank.

01
02
FACED CHALLENGES
While VocabPal boasts user-friendliness, the initial launch experience poses a challenge due to the mandatory insertion of personal data. A more inviting onboarding process allowing users to explore the app before providing personal details could significantly improve the overall user experience.
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03
CONTEXTUAL USAGE

The app introduces an intriguing feature allowing users to access lists created by other users. However, the limited availability of lists, especially on specific topics like "art" and "design," diminishes the feature's potential. An enriched repository of user-generated lists, curated by Vocab.com, could significantly enhance the utility of this collaborative aspect.

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04
CONCLUSION
In conclusion, VocabPal serves as a valuable resource for English vocabulary expansion, particularly in the context of test preparation and continuous learning. Addressing onboarding challenges, enriching collaborative features, and enhancing customization options would contribute to an even more engaging and user-centric experience, making VocabPal a go-to tool for diverse learners.
04

03

Defining users' needs and problems

User Interviews

I interviewed potential users from the age group of 20 - 40 to understand what are they missing in their work and study experience. 

Affinity Maps

After transcribing and analysing the interviews I was able to identify the keynotes on 3 different topics (weather, safety & and community) as the base for the affinity map. 

User Personas

User interviews gave great insight and a base to create profiles of three main personas of an app.

 

Firstly an avid professional paddler, Mateo, participates in competitions and events and organizes paddling courses for children.  Then Ebba, who is a beginner surfer, and loves to seek out new opportunities, but lacks confidence and knowledge on how to do it safely. And finally, Matthijas, a professionally trained sailor, who has an educational background in the marine industry and knows exactly what kind of information he is looking for.

 

All of these personas' needs, goals and wants are based on real-life interviews with people with diverse demographical backgrounds.

Click on the image to see the full persona profile.

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